The Carthage McDonald's Restaurants are getting a technology makeover, including kiosks that will allow customers to enter their orders themselves, but that doesn't mean people are losing their jobs.

The Carthage McDonald's Restaurants are getting a technology makeover, including kiosks that will allow customers to enter their orders themselves, but that doesn't mean people are losing their jobs.
Joe Coss, owner of the Carthage franchises with his wife, Patty Coss, said the new self-ordering registers in the lobby of the restaurant at 1111 W. Central Ave., were part of a larger technology upgrade, which includes a mobile phone app that allows a customer to order on their phone, then activate that order when they arrive in the parking lot through a Bluetooth connection.
The Carthage Chamber of Commerce came to McDonald's on Thursday, March 29, and held a ribbon cutting to celebrate the upgrades. Carthage Mayor Mike Harris read a city proclamation celebrating McDonald's and its contribution to the city.

New order points
Coss said the four new self-order registers in the lobby are “much like a really big iPad.”
“We've created a unique experience that's both high-tech and high-touch,” Coss said. “We're really excited to be delivering a better experience in customer dining and choice. Whether you choose the traditional counter ordering like we've always had or one of our new self-order registers like behind me, you're in control of your order.”
Coss said the new registers serve as new “order points,” and a McDonald's employee, a “guest experience lead,” will be available in the lobby to help if needed.
“It's not that we're putting these out here to have customers place orders for themselves, we're putting them out here so there's an extra order point, just kind of like opening a drive-through lane when we didn't have drive through to begin with,” Coss said. “It gives us more access for customers to place their orders quicker, to get in and out quicker, then we're also placing staff out here to either place the orders for them if they feel uncomfortable.”
Coss said the new registers do not reduce the number of staff needed to run the restaurant.
“As far as it reducing the number of employees or staff, it's actually increasing that for us,” Coss said. “It's a misconception that its taking jobs.”

Other technology
Coss said the Carthage store has also adopted the McDonald's App, allowing people to place orders from their phone.
He said two parking spots in the lot have been designated mobile ordering spots.
“You can get on your phone, get on the McDonald's app and you've got multiple choices of where to pick up your order,” Coss said. “You can actually place your order ahead of time and pull up to any mcDonald's in the country, pull to the vicinity of the bluetooth service and  activate your order for that particular restaurant. You can come inside, and pick it up to go and go back to your car, you can pick it up through the drive-through or you can pull into one of the new mobile parking spots, punch in the number and it will access on our system and let us know you are here.”