The annual Carthage Business Expo, brought to you by Mercy Carthage and SNC Squared, will be here before we know it and the show has only 10 booths remaining!

The annual Carthage Business Expo, brought to you by Mercy Carthage and SNC Squared, will be here before we know it and the show has only 10 booths remaining!
Based on the conversations I’ve been having, those will be gone before you know it so if you’ve been considering registering, don’t delay.
This year’s Kentucky Derby themed Expo and Home Show will be held Friday, March 9 and Saturday, March 10. Friday will be the Business After Hours, sponsored by Halo Salon and J Builders (with two sponsorships still available), 5 p.m. - 8 p.m. Saturday the show will be open to the public, 10 a.m. -3 p.m.
If you’re on the fence as to whether or not you should register, let me highlight some of the reasons you should consider doing so.
• Face time is so critical for building rapport. Last year, over 900 people came through the show between the Friday evening After Hours and public day.
That’s 900 people with whom you’ll be engaging in face-to-face communication and that’s the fastest way to build relationships. People trust faces and relationships and you can start building that trust while you show Carthage what you’re made of, and what your business is, does, and how you serve.
• Next, brand awareness. This is your chance to stand out from the crowd.
You can show off your products, your service, your staff, yourselves, AND hand out lots of goodies with your logo splashed ALL over them. You can shine, and show off your well-trained customer service team, promotions, products, services, in an eye-catching booth.
Event attendees may be using this as an opportunity to comparison shop, so this is your opening to point out how and where your product and/or service is superior.
For those who may not need your service right away, the pen they’ve been carrying around in their purses, the hand sanitizer on their desk, or the sticky notes they leave by the phone for messages with YOUR logo will keep you top of mind for when they do need you.
How much would meeting new faces help you this year? Some folks at Expo/Home Show may not have had recent contact with you. Some may not have knowledge of your full products and service. And some, may never have heard of your business.
Business to business shows can deliver you high-quality visitors who likely have buying influence for your products or services. That includes not only attendees, but the 72 other exhibiting businesses!
The marketing alone is worth the investment. In addition to the onsite experience, we are also producing 500 Expo map booklets that will include your business’ name as an exhibitor. The map will also appear in several local publications thus giving you the opportunity of brand/name awareness. Top of mind awareness is unrivaled in giving you a competitive edge when a customer or prospect has a need to fill.
There are also additional marketing opportunities in the goodie bags, bottle auction, and several sponsorships are also still available, including ONE remaining Spotlight Sponsorship.
For more information about registering for Expo/Home Show or sponsorships, contact Neely at 358-2373 or nmyers@carthagechamber.com.