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The Carthage Press
Sally Poole offers insights about business in Hannibal.
Acronyms are STUPID.
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By Sally Poole

Sally Poole is the owner of Poole Communications, with offices in Hannibal, Marshall and Poplar Bluff, Missouri. She is very ...

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Sally Poole is the owner of Poole Communications, with offices in Hannibal, Marshall and Poplar Bluff, Missouri. She is very involved in Hannibal and Quincy, IL., with memberships in the Chamber of Commerce, Hannibal Arts Council, Affordable Community Education, Lions Club and Rotary. She has helped in the fund-raising campaign to build a Hannibal campus for Moberly Area Community College. Currently she is helping to start the Hannibal Chamber Business Development Committee.

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Aug. 28, 2014 12:01 a.m.
By Sally Poole
March 13, 2013 11:42 a.m.



STD. What do you think this stands for?

Yeah, me too. Sexually Transmitted Disease.

Well in some businesses it's used for Sales Tool Development, Seize The Deal, Short Term Disability or Standard Testing Diagnostic. Hmm... would you have guessed that? Chances are slim that you would. Instead you're probably still trying to not laugh out loud when that engineer keeps talking about that large piece of equipment's accurate STD output.

Can we please just stop this? It confuses our customers. It stops communication dead in its track because people are trying to figure out what you mean without appearing stupid.

Take the time to spell it out and explain things clearly. Here's why I think acronyms are stupid:

S - short sighted

T - too technical

U - ubiquitous (everywhere!)

P - passive

I - incomprehensible

D - disruptive

Take two minutes to write out (or say) what you're talking about. It's not going to take that much more time and it'll save you headaches in the long run. And don't blame texting! This has been going on long before texting was even invented.

So go seize the day, and skip the STD.

 

 

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