In order to be successful and grow in a competitive world, people have to know first that your business exists, and secondly what products/services you offer. Networking is the modern way of shouting it from the mountain top. The following are three reasons why attending networking events is important to the growth of your business.
Networking is an important way to develop contacts. Remember that the basic element to networking is meeting people, and the more people we know in our profession or career, the more we can improve our chances of growing our business. Networking also benefits you because you meet people who can introduce you to other decision makers.
Referrals/Grow relationship with current customers
If you can help your clients meet the people they need to grow successfully, you will encourage repeat business and referrals. The philosophy I use is, “giver’s gain,” meaning that when someone is helpful to me, I always pay it forward or pay it back. Be helpful to those you network with, and you will be remembered as a valuable resource.
Word of mouth marketing
Networking events give you the opportunity to put a face to your business and to give your business a presence outside of its physical space. You’ve invested in being a chamber member: take advantage of that investment and use our events to market yourself to the business community. YOU are the best advertising for your business.